I looked at some of the comments and one guy I think hit the nail right on.
"I think I figured out how this went wrong.The camera man and driver know nothing about cars and were taking it to get the tires changed. The mechanic you see hiding his face later must have told them it would be a great show to burn the rears up before he changed em. Problem is the driver is not a car guy. He must have been told by the mechanic that you dump the clutch, hold the brakes (slightly), and keep the revs up. Lucky mechanic just increased his bill from $600 to 3Gs easy. Just another rich dork owner. Poser!"